Expertise - Linking corporate responsibility and branding

Challenge

To provide a fresh perspective on positioning life insurance, pension and investment products, taking into account stakeholder views and the increasing regulatory interest in the sector.

Client: Royal Bank of Scotland Group

Programme

Internal workshops to identify what would be deliverable within the current bank structures and the real constraints on product delivery.

Structured engagement with regulators, commentators, leading industry figures, consumer and trade bodies to identify emerging issues, insights and opportunities.

Internal advocacy to gain support of key departments for the products and launch.

Extensive brand and product testing with customers.

Outcome

Successful launch and rollout throughout the NatWest and RBS networks .

We are highly impressed by CRC's ability always to pick out the wood from the trees - and the flexibility and creativity of their thinking.

- Dave Edmonds, Head Bancassurance Marketing, Royal Bank of Scotland Group.

Case Studies

Expertise overview Issue researchLinking corporate responsibility and brandingIndustry co-operation and standards Stakeholder co-operation Developing cohesive internal policies Managing indoor environments

Issue research - Linking corporate responsibility and branding - Industry co-operation and standards - Stakeholder co-operation - Developing cohesive internal policies - Managing indoor environments

	home approach expertise values people contact us Expertise - Linking corporate responsibility and branding Challenge To provide a fresh perspective on positioning life insurance, pension and investment products, taking into account stakeholder views and the increasing regulatory interest in the sector. Client: Royal Bank of Scotland Group Programme Internal workshops to identify what would be deliverable within the current bank structures and the real constraints on product delivery. Structured engagement with regulators, commentators, leading industry figures, consumer and trade bodies to identify emerging issues, insights and opportunities. Internal advocacy to gain support of key departments for the products and launch. Extensive brand and product testing with customers. Outcome Successful launch and rollout throughout the NatWest and RBS networks . We are highly impressed by CRC's ability always to pick out the wood from the trees - and the flexibility and creativity of their thinking. - Dave Edmonds, Head Bancassurance Marketing, Royal Bank of Scotland Group. Case Studies Expertise overview Issue researchLinking corporate responsibility and brandingIndustry co-operation and standards Stakeholder co-operation Developing cohesive internal policies Managing indoor environments
	©Copyright Corporate Responsibility Consulting Ltd Web design by ebe Web design Issue research - Linking corporate responsibility and branding - Industry co-operation and standards - Stakeholder co-operation - Developing cohesive internal policies - Managing indoor environments